Front Royal, VA Financial Advisor

Communities We Serve- Front Royal, Virginia

Hunt Country Wealth Management is an independent financial planning firm located in Virginia’s beautiful Blue Ridge Mountains and headquartered in Old Town Winchester, Virginia. We’re independent, and we specialize in retirement income planning and we meet you wherever you are financially. 

We’re a family business with deep local roots. Firm founders Chris and Heather Merchant were both raised in Front Royal, Warren County. Our business is a family business in every sense of the word: we’re family, and we treat every client like family. So while Chris Merchant is a highly credentialed MBA, Fiduciary and CERTIFIED FINANCIAL PLANNER™ who has worked for top financial corporations, we’re committed to keeping the way we do business personal, with the independence to recommend the best product, strategies for your unique retirement. 

Guidance built on local values: Our clients can count on us to know their situation and what they want for themselves, their families and their community. They can count on us to help them work towards that vision no matter what happens to the stock market. We do it by pairing our financial expertise with the values we grew up with: looking out for each other. Focusing on the things that matter. Building things that last. Being worthy of trust–in everything. 

From our family to yours- we thank you for visiting and hope to connect with you soon!


Experience The Difference

Award-winning CERTIFIED FINANCIAL PLANNER™ and Behavioral Financial Advisor™ Chris Merchant has a unique ability and passion for helping others realize their potential and navigate the complexities of the investment world. Chris holds an MBA and is the founder of Hunt Country Wealth Management, an independent financial planning and investment management firm which serves individuals in the suburbs of Washington, D.C. and Virginia.

FINRA: Check Your Broker

Women’s Choice Award® Selection criteria and disclosure may be viewed here.

Securities offered through Securities America, Inc., Member FINRA / SIPC. Advisory services offered through Securities America Advisors, Inc. Hunt Country Wealth Management and Securities America are separate entities. FINRA registered branch office: 49 S. Loudoun St. Winchester VA, 22601. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner™ and CFP® in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. This site is published for residents of the United States and is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security or product that may be referenced herein. Persons mentioned on this website may only offer services and transact business and/or respond to inquiries in states or jurisdictions in which they have been properly registered or are exempt from registration. Not all products and services referenced on this site are available in every state, jurisdiction or from every person listed. Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Past performance is no guarantee of future results. All guarantees are subject to the claims-paying ability of the issuing insurer.